Looks like sometime in the last few weeks, a new company sprang up and called themselves Stall 9 Ultimate. This was definitely a shocker to me. And because I'm not really the creative type, the prospect of having to come up with another suitable name ruined my night. I've done a lot of reading into what goes into a good name, and after spending several hours studying this practice and brainstorming words, I think I've come up with a new one. I'll let it sit in my head for a while first though, and decide if it really is what I want before sharing it with the world.